Huon Salmon recently launched its premium Tasmanian Salmon Steak in select Coles stores, and our team was tasked with executing a strategic campaign to build excitement and drive awareness. We developed a multi-faceted approach that included engaging video content, targeted influencer marketing partnerships, and a carefully crafted email announcement.
Launching Huon at Coles
The Brief
We’re really excited about this launch and want to ensure strong visibility—what’s your plan to maximise reach?
We’ll create a mix of engaging video content and leverage influencer partnerships, along with targeted email campaigns to cover all key touchpoints!
The Solution
The Feedback
The campaign successfully reached a wide audience, resulting in significant demand and sell-outs at Coles stores across New South Wales. We’re thrilled with the positive impact this promotion has had on our brand and our commitment to sustainable, ethical seafood production.