Digital Marketing Insights | Storytellers Australia | Skip to content

What to Include in a Customer Story Video: Powerful Testimonials that Drive Sales

Customer stories are a secret weapon for businesses looking to build trust, establish credibility, and convert viewers into loyal customers. These impactful narratives, often delivered through video testimonials, leverage the power of social proof, a principle championed by Robert Cialdini in his groundbreaking book “Influence: The Psychology of Persuasion.” Cialdini highlights that people are more […]

Ready to get started?

Complete the form here and one of our friendly team will get back to you in order to start your journey with us.

Please enable JavaScript in your browser to complete this form.