The Ultimate Guide to Google My Business Optimisation in Sydney |

Step 1: Claim Your GMB

Head to https://www.google.com/intl/en_us/business/ and claim your GMB profile. Verify ownership through postcard, phone call, or email.
Select the most relevant primary category and subcategory that accurately reflects your Sydney business.
Ensure your GMB profile precisely reflects your Sydney business address.

Step 2: Let Google know your Opening Times!

Keep your operating hours accurate and updated, especially for public holidays. Don't confuse potential Sydney customers with outdated times!

Step 3: Easy Communication is Key for Sydney Businesses

List your local Sydney phone number for easy customer contact.
Consider adding an appointment link for bookings if applicable to your Sydney business - including discovery calls.
Restaurants can leverage the menu link to showcase their offerings.

Step 4: Products & Services: Add Value, Gain Visibility in Sydney

Add your products and services to your GMB profile. This increases searchability and helps potential Sydney customers find you and know what you do.

Step 5: Attribute Attention for Your Sydney Business

Utilise relevant GMB attributes to highlight unique offerings (e.g., "Free Wi-Fi," "Family-friendly"). This sets you apart from other Sydney businesses.

Step 6: LOTS of Photos: Showcase Your Sydney Business

Include at least four high-quality exterior and interior photos to give potential Sydney customers a virtual tour of your Sydney space.
Add four photos of your Sydney team in action, interacting with customers, or showcasing your expertise. Let your Sydney personality shine!
Include at least four images that visually represent the products or services you offer in Sydney.

Step 7: A Compelling Description to Attract Sydney Customers

Write a clear and concise business description that highlights your unique selling points and uses relevant Sydney-focused keywords naturally. Think of it as your elevator pitch to potential Sydney customers

Step 8: Build Customer Trust Through Sydney Reviews

Actively solicit customer reviews and respond to them promptly, both positive and negative.
Thank Sydney customers for positive reviews and address concerns raised in negative reviews professionally.

Step 9: Engage Your Sydney Audience with GMB Posts & Q&A

Create engaging GMB posts to announce promotions, share updates, or showcase your work. Google recommends weekly but consistent is better than frequent.
Enable Google Q&A and promptly answer customer questions to establish yourself as a thought leader in your field within Sydney.

Bonus Tips from Google for Sydney Businesses

Ensure your business information remains consistent across all online platforms (website, social media, etc.).
Download the GMB app to easily manage your profile and respond to reviews on the go.
While avoiding keyword stuffing, consider including relevant Sydney-specific keywords naturally within your business description and GMB posts.
Consistency is key! Aim for weekly GMB posts to keep your profile fresh and engaging for Sydney audiences.
Increase your online presence by getting listed in relevant Sydney business directories.

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The Ultimate Guide to Google My Business Optimisation: How to Get Page 1 in Sydney Google Searches