Marble Arch are a rapidly growing IT consultancy that found itself expanding faster than its current marketing material could keep up with. The company has a solid start in terms of its brand but the existing website, brochures, presentations and capability statements just aren’t in keeping with a successful, growing consultancy.
We started with the Capability Statement and Presentations as they were the most needed – here’s how we approached it.
We’re looking to refresh all of our marketing material to reflect the company growth and attract new customers. We want to tackle the Capability Statement and Presentations first – these are going out to customers regularly and they need a lot of work.
Let’s start by breaking down the current brand, working through colour choices and fonts to start the process of building out the brand. Once we’ve done this, we’ll have an easier set of rules to start underpinning new brand assets, starting with the Capability Statement.
When a company’s growing fast, the team’s growing even faster — but the old marketing material hadn’t quite caught up. It was all awkward stock photos and not a single real face in sight. So, step one: swap the fakery for the real deal. We wrangled the management team for a photoshoot on a rare day when everyone was actually in Melbourne (miracles do happen) and made sure we captured a set of sharp, personality-packed images to power the brand moving forward.
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