New Business Logo Design for Aussie Flipside Coaching | Skip to content

New Logo Design for Aussie Flipside

Aussie Flipside Coaching approached us with the challenge of redesigning their logo to improve their reach to international markets.  Aussie Flipside was set up in 2016 to help high-achieving professionals and business owners achieve entrepreneurial success.

The Brief

Jean Martin

As a company dedicated to empowering leaders, entrepreneurs, and business owners, we need a logo that truly captures the essence of our brand. We want a logo that is approachable, friendly, and empowering, reflecting our commitment to providing guidance and support.

Our ideal logo should evoke feelings of warmth, trust, and progress. Consider using soft, inviting colours and a clean, modern font. Symbols representing growth or empowerment could also be incorporated. We’re open to exploring various design concepts, but the logo should ultimately be memorable, versatile, and consistent with our overall brand identity.

The Solution

The strong blue and yellow colours of the existing logo are recognisable to Aussie Flipside Coaching current clients, so we strategically decided to maintain them to ensure brand continuity. However, we needed to shift away from property imagery and incorporate elements of a pathway into the main logo to better visually represent the guidance and support role of a business coaching service.

The Original Logo
Initial Ideas
Further Developed Concept
Lines Introduction

The Feedback

Jean Martin

It was easy to work with Storytellers Australia to produce an upgrade of the Logo for Aussie Flipside Coaching and this allows me to confidently move into the next stage of my strategy. I particularly enjoyed the customisable and unique approach of Storytellers Australia for my business logo design.

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