For TradeConnex, connecting with people is critical to their labour hire and recruitment business and trade show marketing is a great way to connect with niche industries at scale. The Storytellers team worked together to produce a great booth experience to help TradeConnex maximise the return on their investment.
Trade Show Marketing for TradeConnex
The Brief
We want to invest in a booth at the upcoming All Energy Expo. We are seeking a partner to help us design the booth and develop strategies to engage with attendees. We are particularly interested in a partner who has experience managing the entire expo process, from start to finish, including logistics and lead generation.
The Solution
Trade shows can be overwhelming, with countless booths vying for attention. To help TradeConnex stand out at the All Energy Business Expo in Melbourne, we implemented a comprehensive trade show marketing strategy.
Event Design
We created a visually striking booth that reflected TradeConnex’s brand identity, incorporating bold colours and a simple, clean design. To engage attendees, we introduced a fun “Jack of All Trades” theme, complete with custom playing cards. This interactive element drew people to the booth and provided a memorable experience.
Stand Design 3D Render
Stand Design 3D Render
Event Management
Our trade show marketing team handled every aspect of the event, from logistics and supplier coordination to travel arrangements for the TradeConnex team. This seamless management ensured a smooth and successful event.
Event Marketing
The trade show marketing efforts paid off, with the booth generating 459 quality leads in just two days. We implemented a robust lead nurturing strategy, ensuring that leads were captured and followed up with promptly.
By combining creative design, effective event management, and targeted marketing, we helped TradeConnex achieve significant results at the All Energy Business Expo.
459 Leads!
Trade shows offer a significant return on investment by providing unparalleled opportunities for brand visibility, lead generation and customer engagement. By strategically selecting the right event and executing a well-planned campaign, businesses can maximise their exposure and drive growth.
When considering a trade show, it’s crucial to align it with your overarching marketing goals and target audience. Key considerations include the event’s relevance to your industry, the quality of attendees, and the cost-benefit analysis.
If you’re looking improve the success rate of your next trade show experience, Storytellers Australia can help. Our team of experts specialises in crafting immersive and impactful booth designs, managing logistics and implementing effective lead generation strategies. Let us transform your trade show presence into a memorable and profitable event.
Ready to take your trade show marketing to the next level? Contact us today to discuss your goals and explore how we can help you achieve them.
The Feedback
The team at Storytellers Australia managed the complete start to finish of the All Energy Expo; Flight accommodation, Merchandise Logistic… it was easy to work with our team rocked up and briefed by Storytellers Australia on what to do for the day. After the expo they nurtured the leads and helped us set up sequences to bring in customers