Miit is a brand new app, the brainchild of our very clever client. This app replaces the need to exchange physical business cards, allowing contact transfer with clients but with a bit of style. When the concept arrived on our desks it didn’t even have a name – something we worked out for them. Armed with this we crafted a new brand and worked through the application layouts in partnership with the awesome team at Applied Brilliance in the UK. See for yourself: