Pilecom needed more than better internal updates. With teams spread across Australia, the business was feeling the strain of distance, not just geographically, but culturally. Remote site crews and head office staff had limited visibility into each other’s work, which created a fragmented experience of the company and risked reinforcing an “us and them” divide. The challenge was to create a stronger sense of connection across regions, roles and day-to-day realities.
Bridging the “East-West” Divide at Pilecom
The Brief
We’ve got teams working across Australia, and it can be hard to make everyone feel connected to the wider business. People on site don’t always have visibility into what’s happening elsewhere, and that can create a bit of a divide between remote teams and head office.
The Solution
Human-Centric Internal Comms
We implemented a multi-channel engagement strategy designed to shrink the map and humanise the workforce.
Culture Videos
We brought Pilecom’s HR leadership into our studio for professional interviews. This allowed the leadership team to communicate the why behind company initiatives directly to the workforce with sincerity and professional polish.
Project Spotlight Videos
We produced high-energy project update videos used in their town halls and social media. By showcasing “great work in action,” we validated the efforts of site teams and fostered a sense of collective pride.
“Pillars of Progress” Newsletter and Social Media Features
A quarterly publication that served as a cultural bridge from East to West.
Wellness & Engagement: Highlighted the team’s active lifestyles as they participate in the Step Challenge and several marathons, promoting a healthy, active company culture.
Sector Deep-Dives: Featured different departments to educate the team on the company’s full capabilities.
The “Human” Element: Celebrated life updates, team achievements, new starters and awardees to build a sense of belonging.