An iPhone application that allows quick transfer and storage of business contacts, eliminating the need for traditional business cards. Great idea right? We were asked to wade in at the ground level creating the name, branding and UX/UI – take a look and see how we dressed this great idea.
Fresh MiiT
The Brief
We’re looking for a brand for our new iPhone app idea – it’s so new we don’t even have a name for it yet! It’s aimed at business people (at least initially) and allows you to tap phones in order to exchange business cards. We want something fun, light and playful but with a serious business edge.
That’s great and we love the idea. Let’s get started with the name – something fitting for an app that is looking to disrupt. It has to include the USP of the app in some way – physically meeting and exchanging details but in a modern, digital world. Let’s have some sessions on this and see what we come up with.
The Solution
After a couple of sessions we were entirely sold on Miit. Not only did it feature two people meeting in the letterforms, but it also gave us a whole new library of terms to use – time for a Miiting, Miit me here etc.
Original sketch
Developed concept
Further developed concept
Final concept
The Feedback
Wow it really came together so well! The naming sessions were so hard but you made it look like a breeze. The branding is effective, explanative and hit the brief head on. We love it!