Strategic Internal Communications | Storytellers Australia

Be the business great people choose

Employee Experience Strategy

Research-led, people-shaped, and built alongside your team.

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How It Works
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What is EXS?

Every great business has a story, and the best ones are written by its people. Employee Experience Strategy (EXS) by Storytellers Australia brings that story to life. It is a tailored approach that turns employee sentiment into actionable insights. Built alongside your team,
EXS bridges what your people need and what your business needs.

It helps shape, refine, and share your EVP and validate new ideas.

At its heart is your Employee Value Proposition (EVP): the reasons great people choose to join you and choose to stay. Whether you’re starting from scratch or refining the one you have, EXS helps you define it, shape it, and share it.

Employee Experience Strategy

  • Employee Value Proposition
  • Employee Brand
  • Recruitment
  • Onboarding
  • Internal Comms
  • Role Clarity
  • Leadership & Management
  • Learning & Development
  • Remuneration & Recognition
  • People & Culture
  • Work Environment & Flexibility
  • Employee Voice
  • Psychosocial Safety & Wellbeing
  • HR Compliance
  • and more…

We uncover the perception gap between business EVP ambitions and the employee experience, collaborating with teams and stakeholders to develop, validate and activate ideas that bridge the divide.

How does EXS work?

The Employee Experience Strategy is a three phase process that includes stakeholder structured and employee-led research, team ideation and validation, and full creative delivery.

Phase 1 – Research

After stakeholder consultation, we tailor a detailed research process to find the trends, pain points and perception gap between the company values and goals, and the lived experience.

Phase 2 – Ideate and Validate

Together, we discover trends, consider findings and build solutions with the team. We validate the ideas as we go, working with experts in a number of specialisms to create a unique solution.

Phase 3 – Produce & Activate

We roll out the communications, content, and programs that bring your culture to life, then check back against your baseline so you can see what’s moving.

We uncover the perception gap between business EVP ambitions and the employee experience, collaborating with teams and stakeholders to develop, validate and activate ideas that bridge the divide.

Is EXS right for your business?

EXS suits companies of 50-100 employees. It’s a great fit if…

You’re guiding a business through change

A merger, acquisition, or succession is an opportunity to bring new teams together and honour the culture people value.

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Your people-focused roles are stretched

You’d like more time to do a health check on your employees’ experience but your HR and leadership already have full plates. EXS gives you a dedicated team to dive deep, so you can spot the signs early.

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You’ve built a great culture and want to make the most of it

Your people love talking about where they work, and you want to protect what makes your workplace culture special. Through proven research methods and out-of-the-box workshops, we bottle that magic into an EVP that’s true to your team, then share it with the world, so you attract and keep the best talent

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Why does EXS Matter?

EXS helps you turn what your people share into action, whether that means closing a gap or expanding on what already makes your culture great. When people see their input shape what happens next, it shows who stays, how they show up, and how the business performs.

Gallup’s latest employee engagement research, a meta-analysis of more than 180,000 teams, found the most engaged see:

51%

Lower Turnover

In organisations where annual turnover is 40% or less (21% lower where it is higher)

78%

Lower Absenteeism

The typical gap between the most and least engaged units

18%

Higher Productivity

In sales roles (14% in production roles)

23%

Higher Profitability

The typical gap between the most and least engaged units

Behind every number is a team who care where the business is heading, and the benefits flow both ways.

For business owners it means:

  • Stronger employee retention
  • Faster, easier recruitment
  • Sustained momentum through your people
  • An employer brand people can feel before they walk through the door

For your people it looks like:

  • A sense of belonging in a workplace that listens and acts
  • Autonomy to own their work
  • Support to master their craft
  • Purpose they can see in the impact they make

Start your EXS Journey

A strong Employee Experience Strategy begins with your people.

The businesses great people choose are the ones that listen and act. Are you ready to lean in?