Huon Salmon recently launched its premium Tasmanian Salmon Steak in select Coles stores, and our team was tasked with executing a strategic campaign to build excitement and drive awareness. We developed a multi-faceted approach that included engaging video content, targeted influencer marketing partnerships, and a carefully crafted email announcement.
Social Media Campaign for Huon Salmon’s Launch at Coles
The Brief
We’re really excited about this launch and want to ensure strong visibility—what’s your plan to maximise reach?
We’ll create a mix of engaging video content and leverage influencer partnerships, along with targeted email campaigns to cover all key touchpoints!
The Solution
The Feedback
The campaign successfully reached a wide audience, resulting in significant demand and sell-outs at Coles stores across New South Wales. We’re thrilled with the positive impact this promotion has had on our brand and our commitment to sustainable, ethical seafood production.