Marble Arch are a rapidly growing IT consultancy that found itself expanding faster than its current marketing material could keep up with. The company has a solid start in terms of its brand but the existing website, brochures, presentations and capability statements just aren’t in keeping with a successful, growing consultancy.
We started with the Capability Statement and Presentations as they were the most needed – here’s how we approached it.
We’re looking to refresh all of our marketing material to reflect the company growth and attract new customers. We want to tackle the Capability Statement and Presentations first – these are going out to customers regularly and they need a lot of work.
Let’s start by breaking down the current brand, working through colour choices and fonts to start the process of building out the brand. Once we’ve done this, we’ll have an easier set of rules to start underpinning new brand assets, starting with the Capability Statement.
A fast-growing company means plenty of new team members. The previous marketing material included no photos of the team, just some bad stock photos. Getting a photoshoot together with the management team was our first priority. We organised the shoot for a day when the team all happened to be in Melbourne and made sure we had the best possible images for the material going forward.
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