The Synopsis
In the latest episode of the Always Be Connecting podcast, Robert Lopez, Chief Marketing and Innovation Officer at Norths Collective, shares how the organisation is boosting community support through digital transformation. This conversation highlights the impactful ways Norths Collective is giving back to its members, using technology and innovative strategies.
Understanding Norths Collective’s Mission
Norths Collective is not just another hospitality group; it’s a community-driven organisation with a mission to connect and support the local community. Robert Lopez explains that their motto, “Connecting Our Community,” is more than just a slogan—it’s the driving force behind everything they do. Whether it’s through supporting junior sports or offering mental health initiatives, Norths Collective is dedicated to making a real difference.
Boosting Community Support Through Digital Transformation
One of the key strategies Norths Collective uses to enhance its community impact is digital transformation. Robert discusses how updating their digital systems has allowed them to increase community support by 13%. This transformation includes using advanced tech to better understand and engage with their members, which in turn allows them to give back even more.
For example, Norths Collective has implemented a program where members earn “Community Points” that can be donated to local causes. This initiative is only possible because of their centralised data systems, showing how digital tools can directly boost support.
Unique Ways Norths Collective Gives Back
Norths Collective is deeply committed to supporting a wide range of community initiatives. Robert highlights their focus on junior sports as a prime example. The organisation recognises the social, health, and teamwork benefits that sports provide to young people and ensures that these programs are well-funded.
Additionally, Norths Collective is agile in responding to the community’s changing needs. After COVID-19, they noticed an increased demand for mental health support and shifted their focus accordingly. This flexibility is key to their success in making a positive impact.
Balancing Business Success with Community Focus
While Norths Collective is a business, it’s clear that their focus on community is not just an afterthought. Robert explains that their ability to give back is closely tied to their business success. By running their venues sustainably and effectively, they can reinvest profits into local initiatives.
This balance is crucial—Norths Collective thrives because they understand the importance of aligning business goals with the people’s needs. It’s a win-win situation that ensures long-term success for both the organisation and the communities they serve.
The Future of Community Support at Norths Collective
Looking ahead, Robert shares that Norths Collective is always exploring new ways to remain relevant and continue supporting the community. They’re focused on understanding the needs of their people 10, 15, and even 20 years down the line.
This forward-thinking approach, combined with their ongoing digital transformation efforts, positions Norths Collective as a leader in community support. Their commitment to both innovation and connection ensures that they will continue to make a meaningful impact well into the future.